Visual Designer / Brand & Layout Specialist |
Story-Driven Creative


Mike is a visual designer with over a decade of experience across branding, editorial, and digital storytelling. His work is rooted in strong typographic foundations, clean layout systems, and emotionally resonant design. Whether shaping brand identities or designing social campaigns, he leads with strategy, collaboration, and craft. He also integrates modern tools—including AI—into his workflow to enhance ideation, efficiency, and creative experimentation without compromising quality.
Based in Winnipeg, Manitoba, Canada,
Open to new creative opportunities. 
Let’s connect!










SKILLS

  • Brand Identity & Visual Systems
  • Typography & Editorial Layout
  • Creative Direction & Art Direction
  • Digital & Social Media Design
  • Storytelling & Conceptual Thinking
  • AI-Enhanced Workflow & Visual Research
  • Collaborative Teamwork & Feedback Loops


EXPERIENCE
DESIGNSTRIPE

Visual Designer & Scene Designer
  • Started as a Scene Designer, assembling modular illustration assets into customizable visual scenes that users could adapt for blogs, websites, and marketing content.
  • Role evolved into Visual Designer as the company pivoted to a new AI-powered social media Ad Generator product.
  • Designed layout templates and crafted visual assets tailored for fast, customizable content creation.
  • Researched and developed visual style prompts using AI tools like MidJourney and Stable Diffusion to shape the platform’s image output.
  • Collaborated with software engineers, product managers, and marketers to align creative direction with technical feasibility.
  • Helped define the brand’s AI-generated image guide, ensuring stylistic consistency and user-friendly results.
  • Created branded visuals for internal marketing, feature launches, and onboarding experiences.

FELLIZE
Creative Consultant
  • Shaped the brand identity of a luxury jewelry startup through strategic positioning and visual storytelling.
  • Designed logo, packaging, and digital assets, ensuring brand consistency across all channels.
  • Produced social visuals for product drops and seasonal campaigns.
  • Contributed to the website’s design and user experience.

GREY GROUP AMEA
Art Director & Graphic Designer
  • Led visual campaigns across print, digital, and outdoor for clients in real estate, hospitality, and education.
  • Developed storyboards for TV commercials and co-directed shoots, managing stylists and photographers on set.
  • Presented concepts to senior creative teams and supported new business pitches.
  • Mentored junior designers and contributed to team-wide creative reviews.


EDUCATION
UNIVERSITY OF SANTO TOMAS
Bachelor of Fine Arts, Advertising


CREATIVE EXPLORATION


Beyond client work, Mike explores storytelling through illustration, photography, and short-form fiction. Mike uses text-to-image generation alongside traditional techniques to push creative boundaries. His personal work draws inspiration from moody, atmospheric narratives—especially Inside No. 9 and Guillermo del Toro.

He sees AI as a tool to accelerate creative thinking, not replace it. The true artistry lies in how we direct, shape, and challenge what it can do.